**Disclaimer: While I do think your email list is crazy important, I don’t think that social media is unimportant. Some people will tell you that social media is a waste of time, and you’re welcome to believe whoever you want, but I actually think social media is a phenomenal place to build your authority, be personable, and grow an engaged community around your brand. But for making sales and reaching your audience with time sensitive offers? Your email list is the way to go.
If you want to make money from email lists then your way of thinking needs to be along the lines of the person slamming the phone down, how would you like to be sold a product or service? Be constantly harassed? No probably not, so how about if someone provided you with lots great advice and content about a niche that you are interested in? with the occasion selling email in between? I think you would like that approach much more, so that’s how you need to run your email list.
You may be wondering if email marketing is still important. The answer is that it’s as important as ever. Email presents an amazing opportunity to reach your potential customers. Through email marketing, you can provide your customers with exclusive discounts, awesome limited time only specials and share with them your new product launches as they happen.

Example – I started an email list for one of my niche sites and it has grown to over 3,000 subscribers now (growing by 10 to 15 new subscribers per day) and I still can’t figure out how to monetize that list. The site is in a specific type of scholarship niche. My opt-in bribe to get subscribers on my list is a massive list of scholarships that they can apply for. My follow-up series offers tons more value by providing additional information and motivation. But I have nothing good to promote after that. Nothing that is relevant and that pays well.
There have been times when I have been too scared to email my list for fear of ticking them off and unsubscribing, or fear of someone hitting the spam button, and even fear of that wonderful comment some people leave when they unsubscribe. It’s sort of a mental game…..there are always people who will unsubscribe and even people who won’t like you or your products.
From my own experience over the last several years, I can tell you with confidence that there are only 2 ways to make money with an email list. There is a right way and a wrong way. Unfortunately, both are very effective. And I have experience both as a buyer from other peoples email lists and as a seller from my own email lists. In both cases, I much prefer the right way.
anopther great post which serves to remind me once more this is something I really need to get done. I’m going to start with Mailchimp but may end up moving to Aweber. At the moment I do have a ‘list’ of email subscribers who get emails via feedburner but I don’t feel this really counts as an ’email list’ though I agree and to me they are the most important asset I have as they are the people who are telling me they want to consume my content on a regular basis 😉 (clever people)
You may be wondering if email marketing is still important. The answer is that it’s as important as ever. Email presents an amazing opportunity to reach your potential customers. Through email marketing, you can provide your customers with exclusive discounts, awesome limited time only specials and share with them your new product launches as they happen.

I remember having a friend who I sat down with to discuss their business with them and when helping them with their business they were telling me how happy they were that they had been building an email list. I asked how often they email to it and they said maybe once a month because they didn’t want people to unsubscribe. Obviously that was the first change we made….. Impressive to see how often you email and I’m sure since it’s always value you have a low unsubscribe rate. Great data/great post!
Send mail that will attract customers. People are tired of "junk mail," and many commercial letters end up in the trash without ever being opened. To combat this, you need to create a design that encourages people to open the letter. For example, you may want to consider handwriting the address so that it looks like a personal letter. Using stamps instead of metered mail may also get a customer's attention.
Lately, I’ve been focusing on teaching people how to utilize their email lists because I know that a person’s email list is one of their biggest assets…and I want you to see that, too! I’ve also seen the swift change that growing and nurturing my own list has had on my business. An active email list is often the cure to many business and blogging woes.
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